Berries & Blush

Your ultimate online store for feminine and flattering occasion wear.

We understand the challenges in shopping for a dress that isn't too short, see-through or full of cut outs. We've got you covered (literally)!

Sometimes we want ruched waistlines or flowy styles because we want room for a big lunch and bubbles, or we don't have the figure we had 10 years ago and frankly just want to be comfortable (without compromising on style)!

Berries and Blush brings you confidence and comfort through our on trend styles and beautiful fabrics.

Alicia Dixon

Meet Our Founder

As we age, many of us want clothing that makes us feel beautiful and comfortable, while gently highlighting our best features and discreetly softening areas we’d rather not emphasize.

Whether it's navigating a "mum belly" or the discomfort of bloating from food sensitivities, finding the right clothes in the 30-50+ age range can sometimes feel like a quest for the holy grail. It’s all too common to come across tops that reveal too much midriff, dresses that are either too short or clingy, or—if you’re fortunate enough to find something that fits—it can sometimes feel a bit...dated (making us look older than we really are).

Feeling frustrated by the lack of options, Alicia decided to shift Berries and Blush during the COVID-19 pandemic, moving away from the wedding industry to create a line of fashion that celebrates women at every stage of life. Her pieces are designed to be stylish, flattering, and, most importantly, empowering—helping women feel confident, chic, and fabulous.

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